[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dpress.cz\/oslovit-zakaznika-uz-neni-tak-snadne-jako-driv\/#Article","mainEntityOfPage":"https:\/\/www.dpress.cz\/oslovit-zakaznika-uz-neni-tak-snadne-jako-driv\/","headline":"Oslovit z\u00e1kazn\u00edka u\u017e nen\u00ed tak snadn\u00e9 jako d\u0159\u00edv","name":"Oslovit z\u00e1kazn\u00edka u\u017e nen\u00ed tak snadn\u00e9 jako d\u0159\u00edv","description":"A\u0165 u\u017e \u010dlov\u011bk \u017eije a podnik\u00e1 kdekoli, t\u0159eba v Karlov\u00fdch Varech, tak si v\u017edy p\u0159eje, aby se jeho podnik\u00e1n\u00ed da\u0159ilo. A to ve v\u0161ech sm\u011brech. Ka\u017ed\u00fd chce dob\u0159e prod\u00e1vat sv\u00e9 zbo\u017e\u00ed, m\u00edt dostatek z\u00e1jemc\u016f o sv\u00e9 slu\u017eby a m\u00edt tak\u00e9 dostatek spokojen\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se k n\u011bmu budou opakovan\u011b vracet. To je p\u011bkn\u00e1 idea. Jen\u017ee […]","datePublished":"2018-04-13","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.dpress.cz\/author\/#Person","name":"dpress.cz\n","url":"https:\/\/www.dpress.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a4f7f6499f3b2a0764d0773f1f5d74780987cfbea7e736c0e74f6185bb257971?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a4f7f6499f3b2a0764d0773f1f5d74780987cfbea7e736c0e74f6185bb257971?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dpress.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dpress.cz\/wp-content\/uploads\/img_a318137_w2406_t1528888260.jpg","url":"https:\/\/www.dpress.cz\/wp-content\/uploads\/img_a318137_w2406_t1528888260.jpg","height":0,"width":0},"url":"https:\/\/www.dpress.cz\/oslovit-zakaznika-uz-neni-tak-snadne-jako-driv\/","about":["Www"],"wordCount":448,"articleBody":"         A\u0165 u\u017e \u010dlov\u011bk \u017eije a podnik\u00e1 kdekoli, t\u0159eba v Karlov\u00fdch Varech, tak si v\u017edy p\u0159eje, aby se jeho podnik\u00e1n\u00ed da\u0159ilo. A to ve v\u0161ech sm\u011brech. Ka\u017ed\u00fd chce dob\u0159e prod\u00e1vat sv\u00e9 zbo\u017e\u00ed, m\u00edt dostatek z\u00e1jemc\u016f o sv\u00e9 slu\u017eby a m\u00edt tak\u00e9 dostatek spokojen\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se k n\u011bmu budou opakovan\u011b vracet. To je p\u011bkn\u00e1 idea. Jen\u017ee kl\u00ed\u010dov\u00e1 ot\u00e1zka zn\u00ed, jak toho doc\u00edlit? Sv\u00fdm zp\u016fsobem to p\u0159ed p\u00e1r des\u00edtkami let, ne\u017e do\u0161lo k revoluci v informa\u010dn\u00edch technologi\u00edch, bylo snaz\u0161\u00ed. \u010clov\u011bk si n\u011bkde otev\u0159el sv\u016fj kr\u00e1m na kolon\u00e1d\u011b, nale\u0161til v\u00fdlohy, vystavil do nich to nejlep\u0161\u00ed a nejl\u00e1kav\u011bj\u0161\u00ed zbo\u017e\u00ed a s otev\u0159enou n\u00e1ru\u010d\u00ed v\u00edtal sv\u00e9 z\u00e1kazn\u00edky. A lid\u00e9 chodili podle toho, jak v dan\u00e9m obchod\u011b s dan\u00fdmi slu\u017ebami byli spokojen\u00ed, podle toho, jak se jim l\u00edbil majitel a podle toho, jakou m\u011bl obchod pov\u011bst, co se o n\u011bm obecn\u011b pov\u00eddalo. Obchodn\u00edci byli sv\u00fdm z\u00e1kazn\u00edk\u016fm velice bl\u00edzko, a pokud jim um\u011bli vych\u00e1zet vst\u0159\u00edc, tak se jim da\u0159ilo. A zjistit, co se o v\u00e1s \u0159\u00edk\u00e1 a o co je z\u00e1jem, stejn\u011b jako to ovlivnit, bylo snadn\u00e9. To dnes to maj\u00ed obchodn\u00edci mnohem t\u011b\u017e\u0161\u00ed. Dnes u\u017e s n\u011bjak\u00fdm mal\u00fdm kr\u00e1mkem na n\u00e1m\u011bst\u00ed jen tak neproraz\u00ed. V\u0161ude vl\u00e1dne internet, a tedy i v nakupov\u00e1n\u00ed. Mnoho lid\u00ed u\u017e nevych\u00e1z\u00ed ven ani na n\u00e1kupy, bu\u010f na to nemaj\u00ed \u010das anebo se jim zkr\u00e1tka nechce. Mnohem pohodln\u011bj\u0161\u00ed je naklikat si sv\u016fj n\u00e1kup do virtu\u00e1ln\u00edho ko\u0161\u00edk\u016f a nechat si ho zaslat a\u017e na pr\u00e1h sv\u00e9ho domu. A \u010d\u00edm je tento zp\u016fsob snaz\u0161\u00ed pro lidi, t\u00edm je n\u00e1ro\u010dn\u011bj\u0161\u00ed pro obchodn\u00edky. Z\u00e1kazn\u00edk jim tak n\u011bjak zmizel z dosahu, vztah obchodn\u00edka k z\u00e1kazn\u00edkovi u\u017e nen\u00ed tak osobn\u00ed, jak b\u00fdval, nyn\u00ed se jedn\u00e1 o anonymn\u00ed jm\u00e9na a anonymn\u00ed adresy. A m\u00edt dnes \u00fasp\u011bch v podnik\u00e1n\u00ed u\u017e znamen\u00e1 p\u0159edev\u0161\u00edm jedin\u00e9 \u2013 m\u00edt \u00fasp\u011b\u0161n\u00e9 webov\u00e9 str\u00e1nky, kter\u00e9 se po zad\u00e1n\u00ed toho prav\u00e9ho hesla do vyhled\u00e1va\u010de objevuj\u00ed v\u017edy naho\u0159e. A toho m\u016f\u017eete doc\u00edlit jen s pomoc\u00ed chytr\u00e9 seo optimalizace karlovy vary, a\u0165 u\u017e podnik\u00e1te v Karlov\u00fdch Varech anebo klidn\u011b i n\u011bkde \u00fapln\u011b jinde.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Oslovit z\u00e1kazn\u00edka u\u017e nen\u00ed tak snadn\u00e9 jako d\u0159\u00edv","item":"https:\/\/www.dpress.cz\/oslovit-zakaznika-uz-neni-tak-snadne-jako-driv\/#breadcrumbitem"}]}]